The Evolving Role of the CFO
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Lawrence Serven
FP&A Practice Leader, Americas
Board International
Lawrence Serven is a well-recognized subject matter expert in Enterprise Performance Management and is a Sales Director for Board Americas. Lawrence knows Financial Planning and Analysis “from the ground up” having spent many late nights at the office as a Manager for Pepsi Cola International. Lawrence is a Summa Cum Laude graduate of Boston College and earned his M.B.A. at Duke University’s Fuqua School of Business.
The Evolving Role of the CFO
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FP&A Best Practice Principle 12: Monitor business results and tie them to incentives
FP&A Best Practice Principle 11: Develop initiatives and projects to achieve business targets
FP&A Best Practice Principle 10: Establish short and longer term targets for business drivers
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