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5:27 min
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My name is Richard Garner and I am the UK Sales Director.
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The tension of missing forecasts
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drove it,
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but also it was the time that was taken to produce a forecast that drove the decision.
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I think on average
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it took us probably four to five weeks to produce a proper
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bottom-up
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P&L,
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looking out to the end of that year.
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We spent more time forecasting than selling, as a team,
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would be my headline.
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I'm Martin Lofnes, I am the CFO of Quorn Foods.
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That means that I'm responsible for business
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partnering and organization with commercial and supply chain.
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The Board system is now integrated in everything that we do and run in the commercial side of the
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business. The sales team use it to put in a promotional plan.
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And indeed,
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they use it to check whether the promotional plan is going to work before it even comes anywhere near finance.
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We rely on it for information about the customer performance,
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both to feedback
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the customers but
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also internally to make decisions about the business.
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And from a financial point of view,
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it's one version of the truth.
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It is where
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we go to to make sure that our financial information is accurate.
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So, Board is at our heart,
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commercially,
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of how we plan and report the business now. I am Zoe Franks,
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my current Role is International Commercial Accountant at Quorn Foods.
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I was the project manager for the Board implementation project.
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I find that the Board application is very easy to use.
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It is Windows based with drag-and-drop facilities for setting up reports and
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screens.
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Jim Darton, I am Head of Commercial Finance
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at Quorn Foods.
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We have got to the point now
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we can probably complete our month-end reporting process and understand performance within about
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two or three days, which previously took probably eight -
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and then we're never sure we really got to the right answer.
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It has made a big difference.
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Richard and I sit down to review the promotional plan every month.
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The sales team already know what their returns are going to be,
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so they stopped recommending promotions that are not going to work.
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They don't have to rely on finance to get that,
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so it's freed up
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my team to do better analysis and to do more.
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Probably the biggest benefit for us
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is it helps us business plan better with our customers.
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So, every year we go through a joint business plan negotiation.
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Several times a year,
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those plans can be tweaked and renegotiated between us and our customers.
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What is really useful about this system, we can scenario model in the system - so we can
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make changes to promotions,
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we can make changes
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to distributions, we can input changes to investment,
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and that gives us a live view of what
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profit number that throws out at the end.
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All-in-all, it seems forecasting is so integral all the way down the chain, it leads to
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improvements in business performance.
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On a personal basis,
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it's allowed me to make better informed decisions.
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What this has allowed me to do is it has given me more time to try and add a more
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commercial spin to the new product development process.
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If I go back in time,
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I was probably lucky to make one screen meeting a quarter.
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I go to every screen meeting every month now.
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The implementation the Board operation brought us
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helps me sleep at night.
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I no longer have to worry about producing a forecast and
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issues around disconnect between volume and spend.
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We understand the performance drivers.
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Yes, it has made a big difference.
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I think the Quorn and the Simpson [Associates] team work very well together.
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They give us good advice all the way through.
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They saw the project through to the end and, to be
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honest,
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they stuck to the original cost - which we were delighted with. So, very happy with
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Simpsons as an implementation partner.
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We benefited from project management skills that Simpson Associates brought to
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the project itself.
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That certainly helped keep us on the straight and narrow as well
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We haven't let it stand still.
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We are continually challenging to find better use
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for the data that we get out of the system.
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Teams are moving from massive-link spreadsheets to a properly integrated tool.
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Absolutely, go for it!