Managing StarKist’s supply chain was becoming increasingly challenging. The demand planning function ran its process with one set of spreadsheets, while the financial planning and analysis team used another set, with both trying to keep track of inventories and orders for 100 key accounts and 200 product SKUs. In response, StarKist used the Board Intelligent Planning Platform to effectively unite production and demand planning processes with finance, through a single system and source of truth. The transformation enabled the organization to remove reliance on spreadsheets, increase efficiency, and improve reaction time to volatile market conditions by reducing the planning cycle from 16 hours to less than one.
Ted Wong
「Board の導入によって需要計画とサプライチェーン計画のプロセスを抜本的に刷新でき、より正確で、迅速かつ収益性の高い仕組みを構築することができました。もし今もなおExcelシートで業務を運営しているのであれば、まずは一歩を踏み出し、Boardのようなソリューションで“脱Excel”を図り、21世紀型の経営に進むべきです。そして、それは段階的に進めることも可能なのです。」
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StarKist is an established food company in the United States focused on providing healthy, sustainable, shelf-stable seafood and chicken products. It has three production facilities in American Samoa, Ecuador, and Senegal, and five major distribution centers in the US, in partnership with CJ Logistics. Considered an industry innovator, StarKist was the first brand to introduce single-serve pouch products, which include Tuna Creations®, Salmon Creations®, and Chicken Creations®.
課題：数値・取引先・SKUの管理が計画と分析、成果を阻害
Before StarKist began its transformation journey, all demand and production planning was entered and managed with manual spreadsheets. Aggregating and allocating units was error-prone and cumbersome, and numbers weren’t available anywhere close to real-time between the supply planning and demand planning functions.
その他の課題には、以下が含まれていました。
- 財務予測用のスプレッドシートは完成までに数日を要し、新規SKUや廃止SKU、顧客別配分の対応による入力ミスが頻発していました。
- SKUごとの動向分析、例えば予測を掘り下げて納品差異を把握するといった作業は実現できませんでした。
- 生産計画においてはサプライチェーンがSAP ERPに依存していたため、大量のデータが複雑なスプレッドシートに蓄積し、維持が困難になっていました。
The Solution: Board Intelligent Planning
StarKist selected Board to deliver an intelligent supply chain planning solution that would seamlessly link supply planning and demand planning with finance. According to Ted Wong, Senior Manager of Demand Planning and Financial Analysis at StarKist, one of the key reasons for choosing Board was that “it is configurable beyond measure and ultra-customizable to one’s business needs.”
本プロジェクトにおいて求められた要件は、次のような取り組みに集約されました。
- A complete replacement of the spreadsheet-based planning system with Board’s cloud-based Intelligent Planning Platform to perform all aggregations & allocations and automate the heavy lifting of manual data entry.
- Migration of supply chain operations onto the same Board solution, providing access to the same data as demand planning for a single point of truth across the two functions.
- The ability to build reports, such as forecast accuracy, and create scorecards and KPIs that include all financial variables.
- The capability to analyze, in detail, the pros and cons of new SKUs and what happened with discontinued SKUs.
スターキスト社は、わずか6か月で初期ソリューションを提供した Board のプロフェッショナルサービスチームを高く評価しました。同社の需要計画・財務分析シニアマネージャーである Ted Wong 氏 は次のように述べています。「彼らは本当に素晴らしい仕事をしてくれました。」
導入効果：俊敏性の向上とコラボレーションの強化
Board を活用した需給計画ソリューションにより、スターキスト社は次の成果を実現しました。
- Plan for and respond to disruption faster: Planning time has been reduced from 16 hours to less than one, increasing the agility and adaptability of the organization.
- Increase transparency and collaboration: Moving from Excel spreadsheets to one shared Board solution has streamlined data flows and created a single, consolidated view of StarKist’s data.
- Boost the efficiency and security of operations: Aggregations and forecasting processes are now automated in one secure, cloud-based platform.
- Seamlessly integrate supply chain management: Board’s supply and demand solution works seamlessly with the broader supply chain planning process.
- Make reliable decisions: The combination of Intelligent Planning with consistent forecast accuracy reports enables project variables to be used to effectively define benchmarks and goals.
- Take ownership of reports: The flexibility and the scalability of Board, combined with its no-code nature, has empowered StarKist’s internal stakeholders to become experts in utilizing data and allows them to customize the reports and dashboards to suit evolving requirements.
As a result of the benefits achieved to date, StarKist has further Board enhancements in mind. Next steps include the introduction of predictive analytics, additional financial metrics, and a promotional evaluation module.
