{"id":77205,"date":"2025-02-20T17:35:23","date_gmt":"2025-02-20T17:35:23","guid":{"rendered":"https:\/\/www.board.com\/customer\/mahou-san-miguel\/"},"modified":"2025-02-25T22:23:39","modified_gmt":"2025-02-25T22:23:39","slug":"mahou-san-miguel","status":"publish","type":"case-study","link":"https:\/\/wwwstg.board.com\/it\/customer\/mahou-san-miguel","title":{"rendered":"Oltre il Sales &#038; Operations Planning in Mahou San Miguel"},"content":{"rendered":"\t<section id=\"block_ad5be34cf63e9203ca75b6c593a35fe7-\" class=\"block hero-case-study position-relative block-margin-bottom\">\n\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"320\" src=\"https:\/\/wwwstg.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_mahou-san-miguel-1600x500.jpg\" class=\"hero-bg-fw wp-post-image\" alt=\"\" srcset=\"https:\/\/wwwstg.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_mahou-san-miguel-1600x500.jpg 1600w, https:\/\/wwwstg.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_mahou-san-miguel-768x240.jpg 768w, https:\/\/wwwstg.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_mahou-san-miguel-1536x480.jpg 1536w, https:\/\/wwwstg.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_mahou-san-miguel-480x150.jpg 480w, https:\/\/wwwstg.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_mahou-san-miguel-215x67.jpg 215w, https:\/\/wwwstg.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_mahou-san-miguel-572x179.jpg 572w, https:\/\/wwwstg.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_mahou-san-miguel.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n\t\t<div class=\"overlay-gradient\" aria-hidden=\"true\"><\/div>\n\n\t\t<div class=\"breadcrumb-bar bg-brand-pearl\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t<nav aria-label=\"Breadcrumb\" class=\"d-flex flex-wrap list-unstyled mb-0 breadcrumbs\"><ol class=\"d-flex mb-0 align-items-center list-unstyled gap-1\"><li><a href=\"https:\/\/wwwstg.board.com\/it\">Home<\/a><\/li><\/ol><li class=\"mb-0 d-flex breadcrumb-back-to-link\"><a href=\"https:\/\/wwwstg.board.com\/it\">Torna a Home<\/a><\/li><\/nav>\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"hero-wrapper\">\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h1 class=\"hero-title\">Oltre il Sales &#038; Operations Planning in Mahou San Miguel<\/h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p><p>L&#8217;evoluzione dell&#8217;S&#038;OP in Integrated Business Planning per gestire un forecast di 18 mesi e migliorare la collaborazione tra vendite, marketing, finance e logistica.<\/p>\n<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n\n\t<section id=\"block_3b4f37c6cd9fc9f6d606f19cfeb4d86a-2\" class=\"block block--spc block-content-case-study single-page__post\">\n\n\t\t<div class=\"d-lg-none container\">\n\t\t\t\t<aside class=\"company-info\">\n\t\t\t\t\t<img decoding=\"async\" fetchpriority=\"high\" class=\"company-info__logo\" src=\"https:\/\/wwwstg.board.com\/wp-content\/uploads\/2025\/02\/mahou-san_miguel_logo_trimmato-4-768x176.png\" alt=\"Mahou-San Miguel Logo\" height=\"75\" width=\"75\">\n\t\t\n\t\t<div class=\"company-info__section\">\n\t\t\t<h2>Statistiche aziendali<\/h2>\n\n\t\t\t\t\t\t<ul class=\"list-unstyled company-info__list list-with-ticks\">\n\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<p class=\"mb-0\"><strong>Settore: <\/strong>Consumer Packaged Goods<\/p>\n\t\t\t\t\t<\/li>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<p class=\"mb-0\"><strong>Dipartimento: <\/strong>All<\/p>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>Fatturato: <\/strong>\u20ac1,4 miliardi<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>Dipendenti: <\/strong>+4.000<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>Volumi di vendita: <\/strong>19,3 milioni di ettolitri<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>Paesi: <\/strong>70<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\n\t\t\t\t\t<div class=\"solution-info__section\">\n\t\t\t\t<h2>Board solutions<\/h2>\n\t\t\t\t<ul class=\"list-unstyled\">\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"user-select-none\">\n\t\t\t\t\t\t\t\t\tS&amp;OP Supply Chain Planning\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t\n\t\t\t<\/aside>\n\t\t<\/div>\n\n\t\t<div class=\"container container--narrow\">\n\t\t\t<div class=\"row justify-content-center\">\n\t\t\t\t<div class=\"col-lg-7 single-page__post-text\">\n\t\t\t\t\t\n\n<p style=\"text-align: justify;\">Il birrificio spagnolo Mahou San Miguel, tra i protagonisti internazionali del settore Fast-Moving Consumer Goods, ha intrapreso un percorso di trasformazione per <strong>far evolvere le proprie attivit\u00e0 di Sales &amp; Operations in un ciclo strutturato di S&amp;OP e quindi in un processo completo di Integrated Business Planning (IBP)<\/strong>. A supporto di questo cambiamento, l&#8217;azienda ha scelto la piattaforma Board, utilizzandola per introdurre un forecasting collaborativo che copre un orizzonte temporale di 18 mesi. Grazie ad esso, si \u00e8 ottenuta una previsione che coniuga in una versione completa i singoli forecast provenienti da tutte le aree chiave dell&#8217;organizzazione, e che \u00e8 perfettamente integrata con le funzionalit\u00e0 di simulazione di Board, in modo da generare e confrontare differenti scenari di business.<\/p>\n\n\t<section class=\"block wp-block-acf-testimonial-single block--spc columns-block font-size-xl\" id=\"block_fa01bf53a007c5dd6b5e59e65a916748\"\t\tclass=\"\">\n\n\t\t\t\t\t<article class=\"card card--testimonial\">\n\t\t\t\t\n\t\t\t\t<div class=\"testimonial-quote\">\n\t\t\t\t\t<div class=\"testimonial-quote__wrap\">\n\t\t\t\t\t\t<p>Con Board siamo passati da un processo di S&amp;OP a un vero e proprio Integrated Business Planning, focalizzato su una previsione complessiva di 12 o 18 mesi, coniugata con la gestione di molteplici scenari. Questa trasformazione ci aiuta ad anticipare i rischi e le opportunit\u00e0 attraverso la gestione della domanda e a navigare in modo proattivo tra gli eventi che possono accadere, modellando al contempo le nostre figure previsionali per comprendere da varie prospettive l&#039;impatto dei volumi sul nostro Conto Economico.<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonial-info-bottom\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonial-data\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"testimonial-name\">Marina Anton<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"testimonial-job-info\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"testimonial-role\">S&amp;OP Lead<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/article>\n\t\t\t<\/section>\n\n\n<div class=\"video-block\">\n\t\t\t<div class=\"video-wrap loading ratio ratio-16x9\">\n\t\t\t<button id=\"block_6c0712075c0cef947793345e0034cdbb-vimeo-play-button\" class=\"video-wrap__play vimeo-button play-button-\">\n\t\t\t\t<span class=\"visually-hidden\">Play Video<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"video-wrap__bg\" role=\"img\" aria-label=\"Placeholder\" style=\"background-image: url(https:\/\/i.vimeocdn.com\/video\/1784467403-677087d89aa6df1eebeb3158150206db2af3e989528ed3a063d68f4c337b83b0-d_1920x1080?&#038;r=pad&#038;region=us)\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t<iframe id=\"block_6c0712075c0cef947793345e0034cdbb-vimeoVid\" title=\"Vimeo video player\" aria-label=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/899222876?h=940ef6fa05\" class=\"vimeo-video\" allowfullscreen allow=\"autoplay\" loading=\"lazy\"><\/iframe>\n\t\t<\/div>\n\t\n<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"col-lg-3\">\n\t\t\t\t\t<div class=\"d-none d-lg-block\">\n\t\t\t\t\t\t\t<aside class=\"company-info\">\n\t\t\t\t\t<img decoding=\"async\" fetchpriority=\"high\" class=\"company-info__logo\" src=\"https:\/\/wwwstg.board.com\/wp-content\/uploads\/2025\/02\/mahou-san_miguel_logo_trimmato-4-768x176.png\" alt=\"Mahou-San Miguel Logo\" height=\"75\" width=\"75\">\n\t\t\n\t\t<div class=\"company-info__section\">\n\t\t\t<h2>Statistiche aziendali<\/h2>\n\n\t\t\t\t\t\t<ul class=\"list-unstyled company-info__list list-with-ticks\">\n\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<p class=\"mb-0\"><strong>Settore: <\/strong>Consumer Packaged Goods<\/p>\n\t\t\t\t\t<\/li>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<p class=\"mb-0\"><strong>Dipartimento: <\/strong>All<\/p>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>Fatturato: <\/strong>\u20ac1,4 miliardi<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>Dipendenti: <\/strong>+4.000<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>Volumi di vendita: <\/strong>19,3 milioni di ettolitri<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t<p class=\"mb-0\"><strong>Paesi: <\/strong>70<\/p>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\n\t\t\t\t\t<div class=\"solution-info__section\">\n\t\t\t\t<h2>Board solutions<\/h2>\n\t\t\t\t<ul class=\"list-unstyled\">\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"user-select-none\">\n\t\t\t\t\t\t\t\t\tS&amp;OP Supply Chain Planning\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t\n\t\t\t<\/aside>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/section>\n\n\n\n\t<section id=\"block_dc536334141582eecb2114e1dc7db79e-3\" class=\"block block--spc columns-block block-title-template pb-0 bg-shade-50 block-title-case-study\">\n\t\t<div class=\"container position-relative\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t<div class=\"column-content text-start align-self-start\">\n\t\t\t\t\t\t\t\t\t\t\n\n<h3 class=\"wp-block-heading has-text-align-center visual-h2\">Potrebbe interessarti anche<\/h3>\n\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n\t<section id=\"block_e06a27022e4c87dcdad0519c4831be56-4\" class=\"block block--spc columns-block block-case-studies-feed block-case-studies-card-feed grid grid--3 bg-shade-50\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t<article class=\"card card--casestudy-archive\">\n\t\t\t<a href=\"https:\/\/wwwstg.board.com\/it\/customer\/integrazione-dei-dati-sales-ed-hr-in-rossopomodoro\" class=\"btn-link btn-link--primary btn-link--arrow\">\n\t\n\t\t\t<div class=\"casestudy-img ratio ratio-16x9\">\n\t\t\t\t\t\t\t<img class=\"casestudy-feature-img\" decoding=\"async\" src=\"https:\/\/wwwstg.board.com\/wp-content\/uploads\/2025\/11\/1920x600_header-customers-page_RossoPomodoro-768x240.jpg\" alt=\"\" loading=\"lazy\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"casestudy-logo-wrap\">\n\t\t\t\t\t\t<img class=\"casestudy-logo-bg\" decoding=\"async\" src=\"https:\/\/wwwstg.board.com\/wp-content\/themes\/board\/assets\/images\/casestudy-logo-bg.svg\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t\t<img class=\"casestudy-logo\" decoding=\"async\" src=\"https:\/\/wwwstg.board.com\/wp-content\/uploads\/2025\/11\/370x100_Rosso-Pomodoro-215x58.png\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\n\t<div class=\"card-body\">\n\t\t<div class=\"casestudy-copy\">\n\t\t\t\n\t\t\t\t\t\t\t<p>Restaurant Services &amp; Chains<\/p>\n\t\t\t\n\t\t\t\t\t\t\t<p>Integrazione dei dati Sales ed HR in Rossopomodoro<\/p>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"casestudy-nav\">\n\t\t\t\t\t\t\t\t\t<span>Guarda il caso di studio<\/span>\n\t\t\t\t\t<span class=\"ico icon-chevron-right\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/a>\n\t<\/article>\n<article class=\"card card--casestudy-archive\">\n\t\t\t<a href=\"https:\/\/wwwstg.board.com\/it\/customer\/digitalizzazione-dellarea-finance-in-toyota\" class=\"btn-link btn-link--primary btn-link--arrow\">\n\t\n\t\t\t<div class=\"casestudy-img ratio ratio-16x9\">\n\t\t\t\t\t\t\t<img class=\"casestudy-feature-img\" decoding=\"async\" src=\"https:\/\/wwwstg.board.com\/wp-content\/uploads\/2025\/11\/1920x600_header-customers-page_Toyota-768x240.jpg\" alt=\"\" loading=\"lazy\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"casestudy-logo-wrap\">\n\t\t\t\t\t\t<img class=\"casestudy-logo-bg\" decoding=\"async\" src=\"https:\/\/wwwstg.board.com\/wp-content\/themes\/board\/assets\/images\/casestudy-logo-bg.svg\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t\t<img class=\"casestudy-logo\" decoding=\"async\" src=\"https:\/\/wwwstg.board.com\/wp-content\/uploads\/2025\/11\/200x130_Toyota.png\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\n\t<div class=\"card-body\">\n\t\t<div class=\"casestudy-copy\">\n\t\t\t\n\t\t\t\t\t\t\t<p>Automotive<\/p>\n\t\t\t\n\t\t\t\t\t\t\t<p>Digitalizzazione dell\u2019area Finance in Toyota<\/p>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"casestudy-nav\">\n\t\t\t\t\t\t\t\t\t<span>Guarda il caso di studio<\/span>\n\t\t\t\t\t<span class=\"ico icon-chevron-right\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/a>\n\t<\/article>\n<article class=\"card card--casestudy-archive\">\n\t\t\t<a href=\"https:\/\/wwwstg.board.com\/it\/customer\/enabling-connection\" class=\"btn-link btn-link--primary btn-link--arrow\">\n\t\n\t\t\t<div class=\"casestudy-img ratio ratio-16x9\">\n\t\t\t\t\t\t\t<img class=\"casestudy-feature-img\" decoding=\"async\" src=\"https:\/\/wwwstg.board.com\/wp-content\/uploads\/2025\/07\/1280x800_wordpress_Cigierre-768x480.jpg\" alt=\"\" loading=\"lazy\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"casestudy-logo-wrap\">\n\t\t\t\t\t\t<img class=\"casestudy-logo-bg\" decoding=\"async\" src=\"https:\/\/wwwstg.board.com\/wp-content\/themes\/board\/assets\/images\/casestudy-logo-bg.svg\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t\t<img class=\"casestudy-logo\" decoding=\"async\" src=\"https:\/\/wwwstg.board.com\/wp-content\/uploads\/2025\/07\/Cigierre_logo.svg\" alt=\"\" loading=\"lazy\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\n\t<div class=\"card-body\">\n\t\t<div class=\"casestudy-copy\">\n\t\t\t\n\t\t\t\t\t\t\t<p>Restaurant Services &amp; Chains<\/p>\n\t\t\t\n\t\t\t\t\t\t\t<p>Enabling Connection<\/p>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"casestudy-nav\">\n\t\t\t\t\t\t\t\t\t<span>Guarda il caso di studio<\/span>\n\t\t\t\t\t<span class=\"ico icon-chevron-right\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/a>\n\t<\/article>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n\t<section id=\"block_5382313b6796a2b24291f7b7775b8739-5\" class=\"block block--spc columns-block pt-0 pb-0 bg-shade-50 cs-single-block-wrap cs-single-button-col\">\n\t\t<div class=\"container position-relative\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t\t\t\t\t\n\t\t<a href=\"\/customers\" class=\"btn-link btn-link--violet\"  target=\"\"\t\t\t>\n\t\t\t<span>View more success stories<\/span>\n\t\t<\/a>\n\t\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n\t<section id=\"block_a2726e19fa633ffee2774fda0e2ffc4a-6\" class=\"block block--spc columns-block spacing-md footer-cta bg-violet-700\">\n\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wwwstg.board.com\/wp-content\/uploads\/2024\/08\/pre-footersvg.svg\" class=\"shape-bg-image shape-bg-image-left\" alt=\"Background image shape - left\" height=\"510\" width=\"930\" aria-hidden=\"true\">\n\t\t\t<div class=\"overlay-gradient\"><\/div>\n\t\t<div class=\"container position-relative columns-70-30\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t\t\t\t\t\n\t<div class=\"column-content \">\n\t\t\n\n<h2 class=\"wp-block-heading\">Scopri cosa pu\u00f2 fare Board per te.<\/h2>\n\n\n\n<p>Scopri la nostra Piattaforma di Enterprise Planning in azione.<\/p>\n\n\n\t<\/div>\n\n\n\t<div class=\"column-content \">\n\t\t\n\t\t<a href=\"https:\/\/wwwstg.board.com\/it\/richiedi-demo\" class=\"btn-link btn-link--white\"  target=\"\"\t\t\t>\n\t\t\t<span>Parla con un esperto<\/span>\n\t\t<\/a>\n\t\n\n\t<\/div>\n\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\t\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;evoluzione dell&#8217;S&#038;OP in Integrated Business Planning per gestire un forecast di 18 mesi e migliorare la collaborazione tra vendite, marketing, finance e logistica.<\/p>\n","protected":false},"author":1,"featured_media":18876,"template":"","case-study-customer":[4085],"case-study-department":[1814],"case-study-industry":[1826],"case-study-country":[1879,1878],"decisional-phase":[],"class_list":["post-77205","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","case-study-customer-mahou-san-miguel-it","case-study-department-all-2","case-study-industry-consumer-packaged-goods-3","case-study-country-portugal-2","case-study-country-spain-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mahou-San Miguel<\/title>\n<meta name=\"description\" content=\"Evolving from S&amp;OP to IBP to drive an 18 month forecast and improve collaboration across sales, marketing, finance, and logistics\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mahou-San Miguel\" \/>\n<meta property=\"og:description\" content=\"Evolving from S&amp;OP to IBP to drive an 18 month forecast and improve collaboration across sales, marketing, finance, and logistics\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wwwstg.board.com\/it\/customer\/mahou-san-miguel\" \/>\n<meta property=\"og:site_name\" content=\"Board\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BOARD.International\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-25T22:23:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wwwstg.board.com\/wp-content\/uploads\/2025\/02\/1200x630_opengraph-case-study_mahou-san-miguel_new.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@BOARDSoftware\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wwwstg.board.com\\\/it\\\/customer\\\/mahou-san-miguel\",\"url\":\"https:\\\/\\\/wwwstg.board.com\\\/it\\\/customer\\\/mahou-san-miguel\",\"name\":\"Mahou-San Miguel\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wwwstg.board.com\\\/it#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/wwwstg.board.com\\\/it\\\/customer\\\/mahou-san-miguel#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/wwwstg.board.com\\\/it\\\/customer\\\/mahou-san-miguel#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wwwstg.board.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/1920x600_header-customer-page_mahou-san-miguel.jpg\",\"datePublished\":\"2025-02-20T17:35:23+00:00\",\"dateModified\":\"2025-02-25T22:23:39+00:00\",\"description\":\"Evolving from S&OP to IBP to drive an 18 month forecast and improve collaboration across sales, marketing, finance, and logistics\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/wwwstg.board.com\\\/it\\\/customer\\\/mahou-san-miguel#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/wwwstg.board.com\\\/it\\\/customer\\\/mahou-san-miguel\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/wwwstg.board.com\\\/it\\\/customer\\\/mahou-san-miguel#primaryimage\",\"url\":\"https:\\\/\\\/wwwstg.board.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/1920x600_header-customer-page_mahou-san-miguel.jpg\",\"contentUrl\":\"https:\\\/\\\/wwwstg.board.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/1920x600_header-customer-page_mahou-san-miguel.jpg\",\"width\":1920,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/wwwstg.board.com\\\/it\\\/customer\\\/mahou-san-miguel#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/wwwstg.board.com\\\/it\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Customers\",\"item\":\"https:\\\/\\\/wwwstg.board.com\\\/it\\\/customers\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Oltre il Sales &#038; Operations Planning in Mahou San Miguel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/wwwstg.board.com\\\/it#website\",\"url\":\"https:\\\/\\\/wwwstg.board.com\\\/it\",\"name\":\"Board\",\"description\":\"The Enterprise Planning Platform\",\"publisher\":{\"@id\":\"https:\\\/\\\/wwwstg.board.com\\\/it#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/wwwstg.board.com\\\/it?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/wwwstg.board.com\\\/it#organization\",\"name\":\"Board\",\"url\":\"https:\\\/\\\/wwwstg.board.com\\\/it\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/wwwstg.board.com\\\/it#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/wwwstg.board.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/board-footer-logo-grey-0-1.png\",\"contentUrl\":\"https:\\\/\\\/wwwstg.board.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/board-footer-logo-grey-0-1.png\",\"width\":297,\"height\":103,\"caption\":\"Board\"},\"image\":{\"@id\":\"https:\\\/\\\/wwwstg.board.com\\\/it#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BOARD.International\",\"https:\\\/\\\/x.com\\\/BOARDSoftware\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/board\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/BOARDInternationalSA\",\"https:\\\/\\\/en.wikipedia.org\\\/wiki\\\/Board_International\"]},{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wwwstg.board.com\\\/it\\\/customer\\\/mahou-san-miguel#article\",\"headline\":\"Mahou-San Miguel\",\"description\":\"Evolving from S&OP to IBP to drive an 18 month forecast and improve collaboration across sales, marketing, finance, and logistics\",\"datePublished\":\"2025-02-20T17:35:23+00:00\",\"dateModified\":\"2025-02-25T22:23:39+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/wwwstg.board.com\\\/it#organization\"},\"publisher\":{\"@id\":\"https:\\\/\\\/wwwstg.board.com\\\/it#organization\"},\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wwwstg.board.com\\\/it\\\/customer\\\/mahou-san-miguel#webpage\"},\"url\":\"https:\\\/\\\/wwwstg.board.com\\\/it\\\/customer\\\/mahou-san-miguel\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/wwwstg.board.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/1920x600_header-customer-page_mahou-san-miguel-1600x500.jpg\"},\"about\":{\"@type\":\"Organization\",\"name\":\"Mahou-San Miguel\",\"logo\":\"https:\\\/\\\/wwwstg.board.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/mahou-san_miguel_logo_trimmato-4.png\",\"keywords\":\"Consumer Packaged Goods\",\"department\":\"All\",\"knowsAbout\":[{\"@type\":\"DefinedTerm\",\"name\":\"S&OP Supply Chain Planning\"}]}},{\"@type\":\"Review\",\"@id\":\"https:\\\/\\\/wwwstg.board.com\\\/it\\\/customer\\\/mahou-san-miguel#review\",\"reviewBody\":\"Con Board siamo passati da un processo di S&OP a un vero e proprio Integrated Business Planning, focalizzato su una previsione complessiva di 12 o 18 mesi, coniugata con la gestione di molteplici scenari. Questa trasformazione ci aiuta ad anticipare i rischi e le opportunit\u00e0 attraverso la gestione della domanda e a navigare in modo proattivo tra gli eventi che possono accadere, modellando al contempo le nostre figure previsionali per comprendere da varie prospettive l'impatto dei volumi sul nostro Conto Economico.\",\"author\":{\"@type\":\"Person\",\"name\":\"Marina Anton\",\"jobTitle\":\"S&OP Lead\"},\"itemReviewed\":{\"@type\":\"Organization\",\"name\":null},\"datePublished\":\"2025-02-20T17:35:23+00:00\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mahou-San Miguel","description":"Evolving from S&OP to IBP to drive an 18 month forecast and improve collaboration across sales, marketing, finance, and logistics","robots":{"index":"noindex","follow":"follow"},"og_locale":"it_IT","og_type":"article","og_title":"Mahou-San Miguel","og_description":"Evolving from S&OP to IBP to drive an 18 month forecast and improve collaboration across sales, marketing, finance, and logistics","og_url":"https:\/\/wwwstg.board.com\/it\/customer\/mahou-san-miguel","og_site_name":"Board","article_publisher":"https:\/\/www.facebook.com\/BOARD.International","article_modified_time":"2025-02-25T22:23:39+00:00","og_image":[{"url":"https:\/\/wwwstg.board.com\/wp-content\/uploads\/2025\/02\/1200x630_opengraph-case-study_mahou-san-miguel_new.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@BOARDSoftware","twitter_misc":{"Tempo di lettura stimato":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/wwwstg.board.com\/it\/customer\/mahou-san-miguel","url":"https:\/\/wwwstg.board.com\/it\/customer\/mahou-san-miguel","name":"Mahou-San Miguel","isPartOf":{"@id":"https:\/\/wwwstg.board.com\/it#website"},"primaryImageOfPage":{"@id":"https:\/\/wwwstg.board.com\/it\/customer\/mahou-san-miguel#primaryimage"},"image":{"@id":"https:\/\/wwwstg.board.com\/it\/customer\/mahou-san-miguel#primaryimage"},"thumbnailUrl":"https:\/\/wwwstg.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_mahou-san-miguel.jpg","datePublished":"2025-02-20T17:35:23+00:00","dateModified":"2025-02-25T22:23:39+00:00","description":"Evolving from S&OP to IBP to drive an 18 month forecast and improve collaboration across sales, marketing, finance, and logistics","breadcrumb":{"@id":"https:\/\/wwwstg.board.com\/it\/customer\/mahou-san-miguel#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wwwstg.board.com\/it\/customer\/mahou-san-miguel"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/wwwstg.board.com\/it\/customer\/mahou-san-miguel#primaryimage","url":"https:\/\/wwwstg.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_mahou-san-miguel.jpg","contentUrl":"https:\/\/wwwstg.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_mahou-san-miguel.jpg","width":1920,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/wwwstg.board.com\/it\/customer\/mahou-san-miguel#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wwwstg.board.com\/it"},{"@type":"ListItem","position":2,"name":"Customers","item":"https:\/\/wwwstg.board.com\/it\/customers"},{"@type":"ListItem","position":3,"name":"Oltre il Sales &#038; Operations Planning in Mahou San Miguel"}]},{"@type":"WebSite","@id":"https:\/\/wwwstg.board.com\/it#website","url":"https:\/\/wwwstg.board.com\/it","name":"Board","description":"The Enterprise Planning Platform","publisher":{"@id":"https:\/\/wwwstg.board.com\/it#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wwwstg.board.com\/it?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/wwwstg.board.com\/it#organization","name":"Board","url":"https:\/\/wwwstg.board.com\/it","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/wwwstg.board.com\/it#\/schema\/logo\/image\/","url":"https:\/\/wwwstg.board.com\/wp-content\/uploads\/2024\/08\/board-footer-logo-grey-0-1.png","contentUrl":"https:\/\/wwwstg.board.com\/wp-content\/uploads\/2024\/08\/board-footer-logo-grey-0-1.png","width":297,"height":103,"caption":"Board"},"image":{"@id":"https:\/\/wwwstg.board.com\/it#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BOARD.International","https:\/\/x.com\/BOARDSoftware","https:\/\/www.linkedin.com\/company\/board\/","https:\/\/www.youtube.com\/user\/BOARDInternationalSA","https:\/\/en.wikipedia.org\/wiki\/Board_International"]},{"@type":"Article","@id":"https:\/\/wwwstg.board.com\/it\/customer\/mahou-san-miguel#article","headline":"Mahou-San Miguel","description":"Evolving from S&OP to IBP to drive an 18 month forecast and improve collaboration across sales, marketing, finance, and logistics","datePublished":"2025-02-20T17:35:23+00:00","dateModified":"2025-02-25T22:23:39+00:00","author":{"@id":"https:\/\/wwwstg.board.com\/it#organization"},"publisher":{"@id":"https:\/\/wwwstg.board.com\/it#organization"},"mainEntityOfPage":{"@id":"https:\/\/wwwstg.board.com\/it\/customer\/mahou-san-miguel#webpage"},"url":"https:\/\/wwwstg.board.com\/it\/customer\/mahou-san-miguel","image":{"@type":"ImageObject","url":"https:\/\/wwwstg.board.com\/wp-content\/uploads\/2025\/02\/1920x600_header-customer-page_mahou-san-miguel-1600x500.jpg"},"about":{"@type":"Organization","name":"Mahou-San Miguel","logo":"https:\/\/wwwstg.board.com\/wp-content\/uploads\/2025\/02\/mahou-san_miguel_logo_trimmato-4.png","keywords":"Consumer Packaged Goods","department":"All","knowsAbout":[{"@type":"DefinedTerm","name":"S&OP Supply Chain Planning"}]}},{"@type":"Review","@id":"https:\/\/wwwstg.board.com\/it\/customer\/mahou-san-miguel#review","reviewBody":"Con Board siamo passati da un processo di S&OP a un vero e proprio Integrated Business Planning, focalizzato su una previsione complessiva di 12 o 18 mesi, coniugata con la gestione di molteplici scenari. Questa trasformazione ci aiuta ad anticipare i rischi e le opportunit\u00e0 attraverso la gestione della domanda e a navigare in modo proattivo tra gli eventi che possono accadere, modellando al contempo le nostre figure previsionali per comprendere da varie prospettive l'impatto dei volumi sul nostro Conto Economico.","author":{"@type":"Person","name":"Marina Anton","jobTitle":"S&OP Lead"},"itemReviewed":{"@type":"Organization","name":null},"datePublished":"2025-02-20T17:35:23+00:00"}]}},"_links":{"self":[{"href":"https:\/\/wwwstg.board.com\/it\/wp-json\/wp\/v2\/case-study\/77205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wwwstg.board.com\/it\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/wwwstg.board.com\/it\/wp-json\/wp\/v2\/types\/case-study"}],"author":[{"embeddable":true,"href":"https:\/\/wwwstg.board.com\/it\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/wwwstg.board.com\/it\/wp-json\/wp\/v2\/case-study\/77205\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wwwstg.board.com\/it\/wp-json\/wp\/v2\/media\/18876"}],"wp:attachment":[{"href":"https:\/\/wwwstg.board.com\/it\/wp-json\/wp\/v2\/media?parent=77205"}],"wp:term":[{"taxonomy":"case-study-customer","embeddable":true,"href":"https:\/\/wwwstg.board.com\/it\/wp-json\/wp\/v2\/case-study-customer?post=77205"},{"taxonomy":"case-study-department","embeddable":true,"href":"https:\/\/wwwstg.board.com\/it\/wp-json\/wp\/v2\/case-study-department?post=77205"},{"taxonomy":"case-study-industry","embeddable":true,"href":"https:\/\/wwwstg.board.com\/it\/wp-json\/wp\/v2\/case-study-industry?post=77205"},{"taxonomy":"case-study-country","embeddable":true,"href":"https:\/\/wwwstg.board.com\/it\/wp-json\/wp\/v2\/case-study-country?post=77205"},{"taxonomy":"decisional-phase","embeddable":true,"href":"https:\/\/wwwstg.board.com\/it\/wp-json\/wp\/v2\/decisional-phase?post=77205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}