{"id":116250,"date":"2026-01-08T11:59:25","date_gmt":"2026-01-08T11:59:25","guid":{"rendered":"https:\/\/www.board.com\/resources\/trends-2026-fuer-den-einzelhandel"},"modified":"2026-01-15T12:47:47","modified_gmt":"2026-01-15T12:47:47","slug":"trends-2026-fuer-den-einzelhandel","status":"publish","type":"resource","link":"https:\/\/wwwstg.board.com\/de\/ressourcen\/trends-2026-fuer-den-einzelhandel","title":{"rendered":"Trends 2026 f\u00fcr den Einzelhandel"},"content":{"rendered":"\n\n\t\n\t<section class=\"block wp-block-acf-hero-resource board-hero board-hero-resource resource-brochure-de\" id=\"block_5392a7279336f7599bd22b317581d504\">\n\t\t<div class=\"container\">\n\n\t\t\t\t\t\t\t<div class=\"background-shape shape-blue\">\n\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/wwwstg.board.com\/wp-content\/themes\/board\/assets\/images\/hero-shapes\/shape-blue.svg\"\n\t\t\t\t\t\talt=\"\" \/>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"row py-5\" style=\"--bs-gutter-y: 7rem\">\n\t\t\t\t<div class=\" col-12 col-md-7\">\n\t\t\t\t\t<div class=\"hero-content d-flex flex-column\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/wwwstg.board.com\/de\/ressourcen?categories%5B%5D=2464\" class=\"eyebrow resource-category text-uppercase fw-bold mb-3\">Brosch\u00fcre<\/a>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n<h1 class=\"wp-block-heading\">Trends 2026 f\u00fcr den Einzelhandel <\/h1>\n\n\n\n<p>Die Zukunft der Planung im Einzelhandel liegt in einer kontinuierlichen Orchestrierung.<\/p>\n\n\n\n\n\t\t\t\t\t\t<div class=\"hstack gap-4 align-items-center flex-wrap justify-content-center justify-content-md-start\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"vstack gap-1 info-register flex-grow-0 justify-content-center\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/wwwstg.board.com\/de\/vielen-dank-dokument?pageId=116250\" class=\"btn btn-board btn-primary light \" data-track-resource-download=\"true\">\n\t\t<span>\n\t\t\t\t\t\t\tDownload now\t\t\t\t\t<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"col-12 col-md-5\">\n\t\t\t\t\t<div class=\"d-flex flex-column align-items-center justify-content-center h-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"hero-image\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/wwwstg.board.com\/wp-content\/uploads\/2026\/01\/1280x800_Board_wordpress_Brochure_Retail-Trends-2026-480x300.jpg\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\t<section id=\"block_0d80c0a2313a5f304a410e7fd9b001d2-\" class=\"block block--spc columns-block \">\n\t\t<div class=\"container position-relative\">\n\t\t\t<div class=\"columns-block-row\">\n\t\t\t\t\t\t\t\t\n\t<div id=\"block_251e0fc2e851e5493495779a18b6ee01\" class=\"column-content   text-start align-self-start\">\n\t\t\n\n<p><strong>Trends 2026 f\u00fcr den Einzelhandel <\/strong><br\/><strong>Die Volatilit\u00e4t im Einzelhandel ist nicht l\u00e4nger nur eine Episode \u2014 sie ist zur neuen Normalit\u00e4t geworden.<\/strong><br\/>Planungsmodelle, die f\u00fcr stabile Saisons und vorhersehbare Zyklen entwickelt wurden, k\u00f6nnen mit der heutigen Realit\u00e4t des Einzelhandels kaum noch Schritt halten.Im Jahr 2026 wird Leistung dadurch definiert, wie effektiv F\u00fchrungskr\u00e4fte Entscheidungen \u00fcber Merchandising, Supply Chain, Finanzen und Filialen hinweg koordinieren \u2014 <strong>kontinuierlich statt nur in regelm\u00e4\u00dfigen Abst\u00e4nden.<\/strong> <\/p>\n\n\n\n<p><br\/><strong>Retail Trends 2026<\/strong> untersucht die sechs strukturellen Ver\u00e4nderungen, die die Einzelhandelsplanung grundlegend neu gestalten, und erkl\u00e4rt, warum sich die kontinuierliche Orchestrierung als operatives Modell etabliert, um Margen besser zu steuern, Best\u00e4nde ges\u00fcnder auszurichten und schneller auf Ver\u00e4nderungen zu reagieren.<br\/><br\/>Die 6 Trends, die die Einzelhandelsplanung neu definieren:<br\/><br\/>1. Planungsdrift<br\/>Betriebsmodelle im Einzelhandel entwickeln sich heute schneller, als es traditionelle Planungszyklen unterst\u00fctzen k\u00f6nnen.<br\/>2. Struktureller Margen- und Bestandsdruck<br\/>Bestandsungleichgewichte und Margenerosion entwickeln sich zu dauerhaften Herausforderungen \u2014 nicht mehr zu saisonalen Ausnahmen.<br\/>3. Orchestrierung des Nachfragesignals<br\/>F\u00fchrende Einzelh\u00e4ndler richten sich an einem gemeinsamen Nachfragesignal aus, anstatt mit fragmentierten Prognosen zu arbeiten.<br\/>4. Kundengetriebene Lokalisierung<br\/>Statische, top-down gesteuerte Sortimente werden zunehmend durch lokalisierte, saisonbegleitende Entscheidungsfindung ersetzt.<br\/>5. KI- und agentengest\u00fctzte Planung<br\/>KI entwickelt sich von der reinen Prognoseunterst\u00fctzung hin zur Orchestrierung von Entscheidungen \u00fcber alle Planungsfunktionen hinweg.<br\/>6. Integrierte Planungsplattformen<br\/>Einzelh\u00e4ndler ersetzen voneinander getrennte Tools zunehmend durch Plattformen, die Merchandising, Supply Chain und Finanzen miteinander verbinden.<br\/><br\/>Erfahren Sie, <br\/>&#8211; warum traditionelle Einzelhandelsplanung nicht mehr zeitgem\u00e4\u00df ist<br\/>&#8211; wie f\u00fchrende H\u00e4ndler Margen und Best\u00e4nde in anhaltender Volatilit\u00e4t sch\u00fctzen<br\/>&#8211; was prognosezentrierte Planungsmodelle ersetzt<br\/>&#8211; wie Lokalisierung und In-Season-Agilit\u00e4t den Abverkauf verbessern<br\/>&#8211; warum integrierte Planungsplattformen zur unverzichtbaren Infrastruktur werden<br\/><\/p>\n\n\n\n<p>\ud83d\udc49 Jetzt E-Book lesen<\/p>\n\n\n\t<\/div>\n\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\t\t<section id=\"block_d47a7bb9942179b00d7e50fda3b21961-1\" class=\"block block--spc columns-block block-title-template pb-0 block-title-resource\">\n\t\t<div class=\"container position-relative\">\n\t\t\t<div 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