{"id":37544,"date":"2023-01-31T00:00:00","date_gmt":"2023-01-31T00:00:00","guid":{"rendered":"https:\/\/www.board.com\/board-ist-representative-vendor-im-aktuellen-gartnerr-market-guide-retail-assortment-management\/"},"modified":"2025-04-09T04:59:44","modified_gmt":"2025-04-09T04:59:44","slug":"board-ist-representative-vendor-im-aktuellen-gartnerr-market-guide-retail-assortment-management","status":"publish","type":"post","link":"https:\/\/wwwstg.board.com\/de\/news\/board-ist-representative-vendor-im-aktuellen-gartnerr-market-guide-retail-assortment-management","title":{"rendered":"Board ist \u201eRepresentative Vendor\u201c im aktuellen Gartner\u00ae Market Guide for Retail Assortment Management Applications: Short Life Cycle Products"},"content":{"rendered":"\t
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\n\t\t\t\t\t\t\t\t\t\tDienstag, 31 Januar 2023<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tLondon, UK<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
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Board ist \u201eRepresentative Vendor\u201c im aktuellen Gartner\u00ae Market Guide for Retail Assortment Management Applications: Short Life Cycle Products<\/h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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Board, Anbieter der Intelligent Planning Platform, die Unternehmen unterst\u00fctzt, smarter zu planen, fundierte Erkenntnisse zu gewinnen und bessere Ergebnisse zu erzielen, ist im \u201aGartner Market Guide 2022 for Retail Assortment Management Applications (RAMA): Short Life Cycle Products\u2018 als \u201eRepresentative Vendor\u201c gef\u00fchrt.<\/p>\n\n\n\n

\n

\u201eDiese bedeutsame Anerkennung im aktuellen Gartner Market Guide zeigt die wichtige Rolle, die Board im Rahmen der digitalen Transformationsstrategie des Einzelhandels einnimmt, um Sortimentsplanung und Category Management zu gestalten\u201c, sagt Marco Limena, CEO von Board. \u201eF\u00fchrungskr\u00e4fte im Einzelhandel forcieren die intelligente Planung mit Board, um integrierte Einzelhandelsstrategien umzusetzen und wichtige Waren- und Sortimentsplanungsprozesse zu transformieren.\u201c<\/p>\n<\/blockquote>\n\n\n\n

Im Market Guide hei\u00dft es: \u201eAnwendungen f\u00fcr das Sortimentsmanagement im Einzelhandel sind von grundlegender Bedeutung f\u00fcr die Modernisierung von Warenplanungsprozessen als Teil einer digitalen Transformationsstrategie im Einzelhandel. CIOs k\u00f6nnen diese Studie nutzen, um Anbieter von RAMA-L\u00f6sungen zu identifizieren, die in der Lage sind, diese Transformation zu unterst\u00fctzen\u201c.<\/p>\n\n\n\n

Der Market Guide empfiehlt, dass CIOs, die sich mit digitaler Transformation und Innovation im Einzelhandel befassen, gemeinsam mit der Gesch\u00e4ftsf\u00fchrung einen orchestrierten Warenplanungsprozess schaffen. Dabei sollten Retail Assortment Management Applications (RAMAs) als Drehscheibe f\u00fcr Analyse, Planung und Ausf\u00fchrung dienen und manuelle Tabellenkalkulationsprogramme abl\u00f6sen.<\/p>\n\n\n\n

 <\/p>\n\n\n\n

Den kompletten Gartner Market Guide k\u00f6nnen Sie hier <\/a>herunterladen.<\/p>\n\n\n\n

 <\/p>\n\n\n\n

Laut Gartner \u201eunterst\u00fctzen Retail Assortment Management Applications (RAMAs) einheitliche Handelsprozesse, die f\u00fcr die Auswahl der Produkte entscheidend sind, um sie den Kunden entsprechend ihren Bed\u00fcrfnissen anzubieten. RAMAs decken die High-Level-Funktionen der erweiterten Sortimentsplanung f\u00fcr Produkte mit kurzem Lebenszyklus ab. Dazu geh\u00f6ren Modeartikel, Saisonartikel oder Sonderartikel.<\/p>\n\n\n\n

 <\/p>\n\n\n\n

Laut dem Market Guide, der von den Analysten Robert Hetu und Jonathan Kutner im Rahmen der Gartner Initiative \u201aRetail Digital Transformation and Innovation\u2018 erstellt wurde, \u201esollten Einzelh\u00e4ndler nicht l\u00e4nger an ihren traditionellen, breit gef\u00e4cherten Sortimentsansatz festhalten, da die Kunden immer mehr ma\u00dfgeschneiderte Angebote verlangen, die ihrem pers\u00f6nlichen Lebensstil entsprechen\u201c.<\/p>\n\n\n\n

 <\/p>\n\n\n\n

Der Market Guide empfiehlt CIOs, \u201eRAMAs zu implementieren, um traditionelle Ans\u00e4tze durch ‚Wedging‘ und ‚Clustering‘ mit lokalen, standortspezifischen Sortimenten zu ersetzen.\u201c Die Autoren gehen davon aus, \u201edass die f\u00fchrenden Einzelh\u00e4ndler in Nordamerika und Europa bis 2024 ihre Lagerhaltungskosten um 30 % senken und damit die freie Liquidit\u00e4t f\u00fcr digitale Investitionen drastisch erh\u00f6hen werden. Gleichzeitig k\u00f6nnen sie ihre Bilanzen verbessern\u201c.<\/p>\n\n\n\n

 <\/strong><\/p>\n\n\n\n

Gartner disclaimer <\/strong><\/p>\n\n\n\n

Gartner, Market Guide for Retail Assortment Management Applications: Short Life Cycle Products, 21 November 2022, Robert Hetu, Jonathan Kutner<\/p>\n\n\n\n

Gartner ist ein eingetragenes Warenzeichen und Service Marke von Gartner, Inc. und\/oder seinen verbundenen Unternehmen in den USA und international und wird hier mit Genehmigung verwendet. Alle Rechte vorbehalten.<\/p>\n\n\n\n

Gartner empfiehlt keine in seinen Publikationen dargestellten Anbieter, Produkte oder Dienstleistungen. Gartner r\u00e4t Technologieanwendern auch nicht, nur die Anbieter mit den h\u00f6chsten Bewertungen oder anderen Auszeichnungen auszuw\u00e4hlen. Gartner-Research-Publikationen geben die Meinungen der Gartner-Research-Organisation wieder und sollten nicht als Tatsachenbehauptungen ausgelegt werden. Gartner lehnt alle ausdr\u00fccklichen oder stillschweigenden Gew\u00e4hrleistungen in Bezug auf diese Forschung ab \u2013 einschlie\u00dflich jeglicher Gew\u00e4hrleistungen der Marktg\u00e4ngigkeit oder Eignung genannter Anbieter, Produkte oder Dienstleistungen f\u00fcr einen bestimmten Zweck.<\/p>\n\n\n\n

 <\/strong><\/p>\n\n\n\n

\u00dcber Board<\/strong><\/p>\n\n\n\n

Die Intelligent Planning Platform von Board liefert eine L\u00f6sung, die es \u00fcber 2.000 Kunden weltweit erm\u00f6glicht, intelligenter zu planen. Dadurch k\u00f6nnen sie fundiertere Erkenntnisse gewinnen und bessere Ergebnisse erzielen. Damit unterst\u00fctzt Board Unternehmen dabei, die richtigen Gesch\u00e4ftsentscheidungen zu treffen. Daten aus Strategie, Finanzwesen und Operations werden dank einer integrierten und intelligenten Planung zusammengef\u00fchrt, sodass das Management volle Transparenz \u00fcber die Unternehmens-Performance erlangt. Dank der Zusammenarbeit mit Board haben weltweit agierende Konzerne wie H&M, BASF, Burberry, Toyota, Coca-Cola, KPMG oder HSBC ihre Planungsprozesse digital transformiert.<\/p>\n\n\n\n

Board International wurde 1994 gegr\u00fcndet und verf\u00fcgt heute \u00fcber 25 Niederlassungen weltweit. Das Unternehmen wird von f\u00fchrenden Analysten und hochkar\u00e4tigen Experten wie BARC, Gartner und IDC anerkannt.<\/p>\n\n\n\n

wwwstg.board.com<\/a>\u00a0<\/p>\n\n\n\t\t\t\t<\/div>\n\n\t\t\t\t

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Aktuelle Pressemitteilungen<\/h2>\n\n\n\t<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\t\n\n\t
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Sehen Sie selbst, was Board f\u00fcr Sie tun kann.<\/h2>\n\n\n\n

Sehen Sie sich unsere Enterprise Planning Platform in Aktion an.<\/p>\n\n\n\t<\/div>\n\n\n\t

\n\t\t\n\t\t\n\t\t\tSprechen Sie mit einem Experten<\/span>\n\t\t<\/a>\n\t\n\n\t<\/div>\n\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":15982,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[205,64],"tags":[],"class_list":["post-37544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release-de","category-unkategorisiert"],"acf":[],"yoast_head":"\nBoard named as a Representative Vendor in 2022 Gartner\u00ae Market Guide for Retail Assortment Management Applications: Short Life Cycle Products<\/title>\n<meta name=\"description\" content=\"Board listed by Gartner as one of the vendors for retailers seeking to enhance their short life cycle assortment process in latest Market Guide\" 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